Sports technology company ensures compliant, shift-based coverage with Lifted, an Upwork Company™
Lifted, an Upwork Company™ helped a sports tech company quickly scale seasonal U.S. support, building a compliant, flexible model without long-term hires.
At a glance.
Summary
Each summer, a leading sports technology company experiences a surge in support volume as high schools and sports organizations ramp up. With internal bandwidth already stretched, the company needed to scale quickly, but without the long-term commitment of full-time hiring or the risk of non-compliant engagements. Lifted’s EOR solution enabled the company to build a compliantly engaged, shift-aligned support bench across the U.S. in just days. By combining sourced and pre-identified talent, they created a repeatable seasonal model that kept operations running and customers supported.
Challenges we tackled
The company’s internal team couldn’t meet seasonal demand through traditional hiring. They needed a flexible, compliant solution to scale without delay.
Seasonal Demand Spikes
Support volume increased significantly over a short period
Shift-Based Coverage
Talent needed across all U.S. time zones
Compliance Requirements
All workers needed to be onboarded as W-2 employees
Limited Internal Capacity
The team lacked resources to recruit and onboard at scale
How our solution helped: EOR, Delivered by Lifted
The company partnered with Lifted to deploy a compliant, on-demand support team through the EOR solution. Lifted handled project scoping, talent sourcing, talent onboarding (for both sourced and pre-identified), and compliance so the internal team could stay focused on operations.
What We Delivered
Onboarded sourced Tech Support Representatives across the U.S.
Engaged pre-identified talent using the same consistent workflow
Deployed workers in days to meet immediate coverage needs
Structured flexible schedules to align with peak-time shifts
Key success factors
Lifted partnered with internal stakeholders to design a seasonal support model that scaled with demand and minimized risk.
Activated contracts rapidly to match volume surges
Structured part-time and full-time schedules around project timeline
Enabled geographic flexibility without additional internal overhead
Preserved compliance and control during high-pressure periods
This structure gave the company full visibility and control, while Lifted managed the administrative complexity.
The outcome
From Summer Surge to Scalable Strategy: With Lifted as a strategic partner, the company transformed a seasonal staffing problem into a repeatable advantage. They’ve now executed two consecutive peak seasons with a compliantly engaged, flexible support team that requires no long-term commitments. With the right systems in place, the company can scale confidently, whenever and wherever they need talent.
While this work was performed when these Enterprise solutions were embedded in Upwork, the same offerings and more are now available through Lifted, an Upwork Company.
