Legal and HR software company scales revenue pipeline with Lifted, an Upwork Company™
Lifted, an Upwork Company™ enabled a global software company to rapidly scale Sales Development with 50 independent professionals, creating a flexible high-performing team.
At a glance.
Summary
Amidst a period of aggressive M&A activity, this global software company needed quick access to Sales Development expertise to support revenue goals. Traditional recruiting wasn’t fast or scalable enough, and internal bandwidth was already strained. Lifted’s sourcing and engagement model allowed the company to scale its SD capabilities by engaging 50 independent professionals within weeks. The project quickly evolved from pilot to playbook, giving the client a high-performing, flexible workforce of independent contractors ready to fuel pipeline growth.
Challenges we tackled
Limited Access to SD Talent
Existing channels couldn’t support the volume needed.
Bandwidth Constraints
Internal teams couldn’t handle sourcing or onboarding at scale.
Cost and Speed Pressure
Traditional recruitment cycles were too long and expensive.
Need for Scalability
Rapid growth across their M&A portfolio required adaptable support.
How our solution helped
Lifted’s sourcing and engagement model allowed the company to scale its SD capabilities by engaging 50 independent professionals within weeks. The project quickly evolved from pilot to playbook, giving the client a high-performing, flexible workforce of independent contractors ready to fuel pipeline growth.
Sourced and onboarded 50 Sales Development experts
Activated all talent from the Philippines to ensure consistency and team alignment
Supported both inbound and outbound outreach talent needs to accelerate lead generation
Enabled upsell and cross-sell expansion through a broader and more responsive SD engine
Key success factors
Standardized Project Frameworks
Built clear project criteria and messaging frameworks.
Accelerated Talent Onboarding
Delivered contract-ready shortlists to accelerate onboarding.
Localized Volume Hiring
Enabled high-volume hiring with consistency across a single location.
Zero-Friction Campaign Management
Supported campaign oversight without requiring internal resourcing.
The outcome
From Pilot to Playbook: What began as a test quickly evolved into a core revenue strategy. The client unlocked the ability to scale lead generation rapidly without locking into long-term contracts or overwhelming internal teams. The flexibility and speed of Lifted’s model proved that high-volume, independent talent sourcing isn’t just an operational workaround, it’s a competitive advantage. The company now has a repeatable path to activate independent SD talent when and where needed to support future phases of growth.
While this work was performed when these Enterprise solutions were embedded in Upwork, the same offerings and more are now available through Lifted, an Upwork Company.
