Hitachi

Hitachi’s global brand refresh at scale, powered by Lifted

Jan 15, 2026

In short about the Impact

  • Activated a team of experts across 24 countries in a matter of days and maintained a satisfaction score of 4.99/5

  • Full rebrand completed on time across 140+ markets

The challenges we’ve tackled

In early 2025, Hitachi Energy began a major strategic transformation, uniting under the broader Hitachi parent brand to strengthen its global identity and accelerate collaboration across business units. This transformation went far beyond visual design. It required refreshing thousands of creative, technical, and communications assets across 140+ countries, each with local nuances and tight deadlines, leading to a mid-year global brand reveal. Hitachi’s internal teams were already managing critical innovation programs, leaving limited bandwidth to execute a high-volume, time-sensitive rebrand without operational disruption. The company needed an agile outsourcing solution that could extend its global reach, ensure quality, and deliver flawlessly under pressure.

How our solution helped

  • Lifted leveraged their Managed Services model to launch high-volume, repeatable workstreams to deliver specialized creative, marketing, and IT assets.

  • Enabled teams to operate in overlapping time zones to maintain round-the-clock execution.

  • Client received centralized visibility, ensuring quality and consistency across every market.

"

Lifted was absolutely instrumental in enabling us to complete our rebrand swiftly and seamlessly, exceeding all our expectations with their professionalism and expertise.

"

Global Category Manager

It's all in the result and impact.

  • Global delivery

    Completed rebrand across 140+ countries

  • Efficiency gains

    Reduced reliance on traditional vendors

  • Business continuity

    Core teams stayed focused on strategic priorities

Key success factors, which
make us different

  • Managed Services model provided both scalability and control

  • Access to global expertise within days across functions

  • Platform-enabled agility for real-time oversight and feedback

  • Trusted partnership that integrated seamlessly with Hitachi’s internal teams

The outcome

Hitachi Energy successfully executed one of the most complex global rebrands in its history, delivering consistent quality across every market. By adopting Lifted’s Managed Services model, the company maintained creative control, met tight deadlines, and proved that managed services models that leverage scalable, flexible talent strategies can drive enterprise transformation confidently and efficiently.

While this work was performed when these Enterprise solutions were embedded in Upwork, the same offerings and more are now available through Lifted, an Upwork Company.

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