Employees working on improving AI testing

Enterprise AI company eliminates creative bottlenecks with Lifted, an Upwork Company™

Uniphore engaged Lifted, an Upwork Company™ to scale creative operations, boosting video, podcast, and written content output while keeping quality on brand.

At a glance.

reduction in internal workload

0 %

reduction in internal workload

0 %

Fast
sourcing and onboarding eliminated creative bottlenecks
Fast

sourcing and onboarding eliminated creative bottlenecks

turnaround for video and testimonial projects

0 -week

turnaround for video and testimonial projects

0 -week

Scaled
customer storytelling across formats, including video and podcasts
Scaled

customer storytelling across formats, including video and podcasts

“
Without Lifted and the talent available through Lifted, a lot of our projects - and the value our marketing team brings to the organization - would be lost. Lifted was critical.

Without Lifted and the talent available through Lifted, a lot of our projects - and the value our marketing team brings to the organization - would be lost. Lifted was critical.

Randy Ksar

Customer Marketing Lead

Randy Ksar

Customer Marketing Lead

Summary

The client marketing team supports an AI product portfolio that spans customer service, sales, and automation used by enterprises around the world. As content demand grew, the team needed to move faster without sacrificing the quality of its customer stories, video content, or podcasts. To meet tight deadlines and scale creative operations, the client turned to Lifted to engage reliable, high-performing independent talent with specialized expertise supporting video production, writing, podcasting, and customer storytelling. With trusted creative talent on demand, the team increased output, reduced internal lift, and kept messaging on brand.

Challenges we tackled

  • Deadline Pressure

    High-priority campaigns required quick turnarounds without compromising quality

  • Creative Resourcing

    Needed skilled professionals across video editing, writing, and brand storytelling

  • Lack of Trust

    Engagements with talent prior to partnering with Lifted lacked reliability and continuity

How our solution helped

Lifted delivered a flexible talent model that helped the client expand its creative production while keeping internal bandwidth focused on strategic work.

What We Delivered

  • Sourced and onboarded independent talent across post-production, scripting, customer testimonials, and podcast support

  • Reduced internal workload by 20%, allowing marketing leaders to focus on distribution

  • Provided continuity by identifying independent talent that were leveraged consistently as the need arose


Key success factors

The client's marketing team leveraged talent available through Lifted to support core workflows, gaining speed and consistency.

  • Fast Access to Creative Talent

    Video editors, scriptwriters, and content producers ready to start on short notice

  • Quality + Brand Fit

    Contributors understood the client's voice, tone, and storytelling goals

  • Strategic Focus

    Reduced production overhead allowed leaders to prioritize strategy and customer engagement

The outcome

From Creative Bottlenecks to Scalable Production: By partnering with Lifted, the client built a fast, flexible creative engine that delivers consistent, brand-aligned content without overloading internal teams. From video to podcasting, talent available through Lifted have become a key part of how the company communicates its mission, tells customer stories, and amplifies impact.

While this work was performed when these Enterprise solutions were embedded in Upwork, the same offerings and more are now available through Lifted, an Upwork Company.

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