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Pipedrive scales global SEO content with Lifted, an Upwork Company™

Pipedrive partnered with Lifted, an Upwork Company™ to scale content globally, boost productivity, and expand multilingual coverage without straining internal teams.

At a glance.

Increase in productivity

0 x

Increase in productivity

0 x

business days average time-to-hire

0 ~

business days average time-to-hire

0 ~

fill rate for requested projects

0 %

fill rate for requested projects

0 %

of keywords ranking in top 10 search results

0 %

of keywords ranking in top 10 search results

0 %

“
We rely on access to trusted professionals who can come in either for a longer project or at a moment’s notice to produce content really efficiently and at the high-quality level we need.

We rely on access to trusted professionals who can come in either for a longer project or at a moment’s notice to produce content really efficiently and at the high-quality level we need.

Syed Ali Nemath

SEO Manager

Syed Ali Nemath

SEO Manager

Summary

Pipedrive is a CRM platform used by over 100,000 businesses worldwide. As the company’s SEO team expanded content across markets and formats, internal bandwidth constraints made it difficult to meet output goals without compromising quality or speed. To scale efficiently, Pipedrive partnered with Lifted to engage global, independent talent which boosted productivity, expanded multilingual content, and unlocked real-time performance and budget visibility.

Challenges we tackled

  • Bandwidth Limits

    In-house teams couldn’t meet growing production targets

  • Agility Demands

    Rapid deadlines required faster scaling and flexible resourcing

  • Market-Specific Needs

    Content required native-level fluency for new region launches

  • Budget Oversight

    Needed visibility into spend and accountability across distributed teams

How our solution helped

Pipedrive partnered with Lifted to engage global, independent talent which boosted productivity, expanded multilingual content, and unlocked real-time performance and budget visibility.

  • Sourced high-performing talent for copywriting, translation, design, and data work

  • Achieved 3–5 day average hiring time with a 95% fill rate

  • Talent delivered multilingual content in Dutch, Polish, Swedish, and other priority languages

  • Provided built-in reporting for budget tracking and performance monitoring

  • Supported production scaling with guided sourcing and issue resolution from Lifted’s program team

Key success factors

  • Trusted Talent Bench

    Established relationships with repeat contributors for consistency and speed

  • Flexible Skillset Expansion

    Added skills without disrupting workflows or requiring additional headcount

  • Real-Time Visibility

    Integrated tracking helped manage spend and optimize output

  • Multilingual Reach

    Matched talent to content needs by language and market priority

The outcome

With Lifted, Pipedrive transformed its SEO production model into a scalable, global engine capable of responding to demand without adding headcount or compromising quality. The partnership continues to support faster hiring, better performance, and stronger regional relevance as Pipedrive grows its international presence.

While this work was performed when these Enterprise solutions were embedded in Upwork, the same offerings and more are now available through Lifted, an Upwork Company.

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