Legal, Compliance, and HR Software Company

Legal and HR software company scales revenue pipeline with Lifted, an Upwork Company™, onboarding 50 sales experts to accelerate lead conversion

Aug 19, 2025

In short about the Impact

50 sales development experts onboarded as independent contractors.

The campaign supported both inbound and outbound lead generation.

Delivered faster lead conversion and sales pipeline expansion.

The challenges we’ve tackled

Limited Access to SD Talent

Existing channels couldn’t support the volume needed.

Bandwidth Constraints

Internal teams couldn’t handle sourcing or onboarding at scale.

Cost and Speed Pressure

Traditional recruitment cycles were too long and expensive.

Need for Scalability

Rapid growth across their M&A portfolio required adaptable support.

How our solution helped

Sourced and onboarded 50 Sales Development experts.

Activated all talent from the Philippines to ensure consistency and team alignment.

Supported both inbound and outbound outreach talent needs to accelerate lead generation.

Enabled upsell and cross-sell expansion through a broader and more responsive SD engine.

Key success factors, which
make us different

Built clear project criteria and messaging frameworks.

Delivered contract-ready shortlists to accelerate onboarding.

Enabled high-volume hiring with consistency across a single location.

Supported campaign oversight without requiring internal resourcing.

The outcome

From Pilot to Playbook: What began as a test quickly evolved into a core revenue strategy. The client unlocked the ability to scale lead generation rapidly without locking into long-term contracts or overwhelming internal teams. The flexibility and speed of Lifted’s model proved that high-volume, independent talent sourcing isn’t just an operational workaround, it’s a competitive advantage. The company now has a repeatable path to activate independent SD talent when and where needed to support future phases of growth.

While this work was performed when these Enterprise solutions were embedded in Upwork, the same offerings and more are now available through Lifted, an Upwork Company.

Gain visibility into your freelance workforce, today

Gain visibility into your freelance workforce, today

Gain visibility into your freelance workforce, today

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