Legal, Compliance, and HR Software Company
Legal and HR software company scales revenue pipeline with Lifted, an Upwork Company™, onboarding 50 sales experts to accelerate lead conversion
Aug 19, 2025

In short about the Impact
50 sales development experts onboarded as independent contractors.
The campaign supported both inbound and outbound lead generation.
Delivered faster lead conversion and sales pipeline expansion.
The challenges we’ve tackled
Limited Access to SD Talent
Existing channels couldn’t support the volume needed.
Bandwidth Constraints
Internal teams couldn’t handle sourcing or onboarding at scale.
Cost and Speed Pressure
Traditional recruitment cycles were too long and expensive.
Need for Scalability
Rapid growth across their M&A portfolio required adaptable support.
How our solution helped
Sourced and onboarded 50 Sales Development experts.
Activated all talent from the Philippines to ensure consistency and team alignment.
Supported both inbound and outbound outreach talent needs to accelerate lead generation.
Enabled upsell and cross-sell expansion through a broader and more responsive SD engine.
Key success factors, which
make us different
Built clear project criteria and messaging frameworks.
Delivered contract-ready shortlists to accelerate onboarding.
Enabled high-volume hiring with consistency across a single location.
Supported campaign oversight without requiring internal resourcing.
The outcome
From Pilot to Playbook: What began as a test quickly evolved into a core revenue strategy. The client unlocked the ability to scale lead generation rapidly without locking into long-term contracts or overwhelming internal teams. The flexibility and speed of Lifted’s model proved that high-volume, independent talent sourcing isn’t just an operational workaround, it’s a competitive advantage. The company now has a repeatable path to activate independent SD talent when and where needed to support future phases of growth.
While this work was performed when these Enterprise solutions were embedded in Upwork, the same offerings and more are now available through Lifted, an Upwork Company.
Client cases