Enterprise AI Company

Enterprise AI company eliminates creative bottlenecks with Lifted, an Upwork Company™, reducing internal workload by 20% through on-demand talent

Aug 19, 2025

In short about the Impact

20% reduction in internal workload, freeing leadership to focus on strategy.

Creative bottlenecks eliminated through fast sourcing and onboarding.

1-week turnaround for video and testimonial projects.

Customer storytelling scaled across formats, including video and podcasts.

The challenges we’ve tackled

Deadline Pressure

High-priority campaigns required quick turnarounds without compromising quality.

Creative Resourcing

Needed skilled professionals across video editing, writing, and brand storytelling.

Lack of Trust

Engagements with talent prior to partnering with Lifted lacked reliability and continuity.

How our solution helped

Sourced and onboarded independent talent across post-production, scripting, customer testimonials, and podcast support.

Reduced internal workload by 20%, allowing marketing leaders to focus on distribution.

Provided continuity by identifying independent talent that were leveraged consistently as the need arose.

"

Without Lifted and the talent available through Lifted, a lot of our projects - and the value our marketing team brings to Uniphore - would be lost. Lifted was critical.

"

Customer Marketing Lead

It's all in the result and impact.

20% reduction in internal workload, freeing leadership to focus on strategy.

Creative bottlenecks eliminated through fast sourcing and onboarding.

1-week turnaround for video and testimonial projects.

Customer storytelling scaled across formats, including video and podcasts.

Key success factors, which
make us different

Fast Access to Creative Talent

Video editors, scriptwriters, and content producers ready to start on short notice.

Quality + Brand Fit

Contributors understood Uniphore’s voice, tone, and storytelling goals.

Strategic Focus

Reduced production overhead allowed leaders to prioritize strategy and customer engagement.

The outcome

From Creative Bottlenecks to Scalable Production: By partnering with Lifted, Uniphore built a fast, flexible creative engine that delivers consistent, brand-aligned content without overloading internal teams. From video to podcasting, talent available through Lifted have become a key part of how the company communicates its mission, tells customer stories, and amplifies impact.

While this work was performed when these Enterprise solutions were embedded in Upwork, the same offerings and more are now available through Lifted, an Upwork Company.

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