Pipedrive

Pipedrive scales global SEO content with Lifted, an Upwork Company™, achieving 3x productivity and 95% project fill rate

Aug 19, 2025

In short about the Impact

3x increase in productivity

3-5 business day average time-to-hire

95% fill rate for requested projects

30-40% of keywords ranking in top 10 search results

Multilingual delivery in 10+ languages

The challenges we’ve tackled

Bandwidth Limits

In-house teams couldn’t meet growing production targets

Agility Demands

Rapid deadlines required faster scaling and flexible resourcing

Market-Specific Needs

Content required native-level fluency for new region launches

Budget Oversight

Needed visibility into spend and accountability across distributed teams

How our solution helped

Sourced high-performing talent for copywriting, translation, design, and data work

Achieved 3–5 day average hiring time with a 95% fill rate

Talent delivered multilingual content in Dutch, Polish, Swedish, and other priority languages

Provided built-in reporting for budget tracking and performance monitoring

Supported production scaling with guided sourcing and issue resolution from Lifted’s program team

"

We rely on access to trusted professionals who can come in either for a longer project or at a moment’s notice to produce content really efficiently and at the high-quality level we need.

"

Syed Ali Nemath

SEO Manager

Key success factors, which
make us different

Trusted Talent Bench

Established relationships with repeat contributors for consistency and speed

Flexible Skillset Expansion

Added skills without disrupting workflows or requiring additional headcount

Real-Time Visibility

Integrated tracking helped manage spend and optimize output

Multilingual Reach

Matched talent to content needs by language and market priority

The outcome

With Lifted, Pipedrive transformed its SEO production model into a scalable, global engine capable of responding to demand without adding headcount or compromising quality. The partnership continues to support faster hiring, better performance, and stronger regional relevance as Pipedrive grows its international presence.

While this work was performed when these Enterprise solutions were embedded in Upwork, the same offerings and more are now available through Lifted, an Upwork Company.

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